Steps in Sales Funnel — This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. What Makes It Unique — You get the idea.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Groupon Essay Sample Groupon is a deal-of-day website that features discounted gift certificates to its customers redeemable at local or national retailers.
For retailers who are associated with Groupon, It offers several advantages through free advertising and marketing. With traditional advertising and e-mail marketing, retailers pay lots of money up front with no guarantee that the message will reach the consumers and Groupon essay example into sales.
But, with tens of thousands of subscribers in most cities, Groupon offers free access to the inboxes of target customers. Another perk of working with Groupon is that the website shares customer information with its merchants. In few years, it has grown from a company that could be run on a simple spreadsheet to one that needs systems spread across the globe.
As the subscriber base and the amount of information shared on Groupon websites and applications continue to grow, company needs an increasing amount of network capacity and computing power. Groupon has built systems for merchants to track deal performance and analytics for demographic data and capacity.
Groupon has also been spending to prevent counterfeit coupons by issuing the redeemable coupons with unique identifiers. Also, Groupon could use data analytics and business intelligence to collect and analyze the customer data. They also can use the predictive analysis techniques and tool on these data to determine the buying trend and give appropriate discounts to customers.
I strongly believe that Groupon has no sustainable competitive advantage over its business rivals without proper infrastructure.
And the growing crowd of rivals threatens to steal customers and is driving up marketing cost. I would suggest Groupon leaders to come up with innovative ideas which combine business with technology and differentiate them from other competitors. They can partner with local retailers and sign a long term contract which avoids losing retailers to other competitors.
They can also use the technology like GPS to provide offers to their customers on a real-time basis based on their location. This would require highly efficient IS framework which in turn requires a huge investment in the IS services, but at a long run it will definitely help Groupon to build a long term relationship with retailers and creating a huge customer base.
IS strategy in fact drives the business for Groupon. Thus Groupon can make use of IS resources to gain and sustain competitive advantage. Company can launch their mobile and desktop applications across multiple platforms like Android, Windows, i-OS and Blackberry OSetc. More essays like this:Groupon is a multinational start-up company that offers one “Groupon” per day in each of their markets (Deborah, ).
In the beginning of the process Groupon congregates with another business to set up a deal for a certain product or service. Barbie is a Good Role Model - Barbie is a Good Role Model As a young girl the fondest memory was playing with all my Barbie dolls and having the time of my young youth.
Groupon Case Assignment Essay students per group. Read “Growing Pains at Groupon” by Dutta, Caplan and Marcinko () and complete the questions included in the Case Requirements section (beginning on page ). GROUPON Introduction Groupon is a ‘Deal-of-the-day’ website that features discounted gift certificates usable at local or national companies that was launched in November The first market for Groupon was Chicago, followed soon thereafter by Boston, New York City, and Toronto.
Based on Groupon website, annual reports, and some articles, this report aims to find out the value proposition, value configuration, market seek，and revenue model of Groupon through analysis the operation of Groupon and relationship between Groupon .
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